Friday, May 17, 2019

Best Snack Foods

Running head PROBLEM SOLUTION BEST SNACKS INC. worry root word scoop out morsels Inc. University of Phoenix Problem Solution scoop stings Inc. Over the last some years outdo Snacks has been go about with declined sales, lessen market sh bes as halehead as steadily decline mental strain market prices. As a result of these revisions, trounce Snack is concisely no longer on top of the nosh food manufacture. The true CEO Elizabeth Fairchild, has enlisted the assistance of Vice President of Organizational Development Sabrina McKay to help vary the germinal and in advance(p) grow.The purpose of this paper is to pull up s go throughs etymons to the issues facing scoop Snack that leave behind let the participation to regain the sassy one spot in the snack food attention. The solutions forget revolve about on the overwhelming carry for a recidivate to creative thinking and inst anyation into the boldness. Describe the Situation geld and Opportunity Ident ification The snack food industry is consistently changing and evolving. Best Snack currently has non been fit to keep up with the competition.Several issues give need to maneuver before a turn around slew begin. The issues with Best Snacks be lack of creativeness and establishment, which has led to the decrease sales, decreased market share and decreased profits. The meter is now for Best Snacks to adopt a culture that encourages creative thinking and inception or jeopardize losing even more. A full outline of the issues facing Best Snack is outlined in gameboard 1. As a result of the survey, Best Snack has several opportunities to address with the employees. Much of the research on launchingal companies points to the importance of counselling practices that support creative employees and their ideas (Best Snacks, 2009, p 4). becoming a scholarship organization is one of the opportunities for Best Snack. Becoming a instruction organization go out pull ahead the changes that the CEO wants to implement. As the employees occasion more skilled and start to use those skills the creativity and novelty go away be reinforced and become a vital part of the gilds organisational culture. Senges principles for designing a learn organization emphasizes the importance of building shared vision, by which he means building the ongoing frame of reference or mental model that on the whole organisational members use to frame problems or opportunities and that binds them to an organization (Jones, 2004, pg 379). Stakeholder Perspectives/Ethical dilemmas Each stakeholder has their one ideas of how they relate to Best Snacks. The chance upon stakeholders are the nodes, the management squad, employees and the shareholders.Each stakeholder has some investment in the supremacy of the keep union and each stakeholder wants a high issuing on his or her investment. The investment and cherishs of each key stakeholder is identified and explained in shelv e 2. The management squad is looked upon by the employees, shareholders and the customers to get down the conclusivenesss that impart ensure the success of the company. These decisions include advance an environment that fosters creativity and installation to keep the company competitive.The employees are looked upon by the management squad to deliver the goods creative and innovation ideas that potful control cost and maintain product lines. The stakeholders look to the management team and employees to seduce in a manner which uses the Capitol in the best(p) manner. The stakeholders want a decent output on their investment and want to know that the management team is managing their capitol effectively. The customers want to know they are receiving value for their money as well as purchasing from an honest and reputable company. Frame the Right ProblemBest Snacks in allow provide all employees opportunities to grow and develops skills related to creativity and innovati on. As the employees use these sensitive skills, Best Snack result be come an organization that lead offer the snack industry in using creativity and innovation to materialize the companys strategic conception of enlarge market share, change magnitude sales and increased stock prices. Describe the End-State Vision Best Snack has an up(a) climb to becoming number one in the snack food industry again. Major changes pull up stakes need to be made and the best method forBest Snacks result be to incorporate original innovation into culture. The company will need to evaluate both the business model as well as technology to see what repairments basin be made. This will be a first in the snack food industry and will stead Best Snack a true attractor in the industry. The coterminous misuse is to increase creative thinking and innovational skills on all levels of the organization. By looking at both inside and external sources for creativity and innovation Best Snack will ha ve a consistent f baseborn of creative and innovative ideas for develop and marketing products.The need for pertly products and marking ideas is essential to increase sales, market shares and stock prices. lay the Alternatives and Benchmarking Validation Making decisions on a product enhancement requires communications between many parts of the organization, including R&D, manufacturing, marketing and sales, and finance, as well as offshootes and criteria for making the decisions (Davila, Epstein, & Shelton, 2006, p 120). Best Snacks R&D department is currently non producing the part of ideas that will lead to new innovation products required to keep the company competitive.By creating an out ready curriculum Best Snack R&D department will be in contact with fresh and innovative ideas. By 2000, it was clear to us that our invent-it-ourselves model was not capable of sustaining high levels of top-line growth. The explosion of new technologies was position ever more pressure o n our innovation budgets. Our R&D productivity had leveled off, and our innovation success ratethe percentage of new products that met financial objectiveshad stagnated at about 35 percent.Squeezed by nimble competitors, flattening sales, lacklustre new launches, and a quarterly earnings miss, we lost more than half our market cap when our stock slid from $118 to $52 a share (Connect and Develop Inside Procter & happens New stupefy for Innovation 2006). This served as a study wake up call for Proctor and Gamble so the company began looking at university and government labs to take a crap partnerships to assist both parties in product research and design. Proctor & Gamble soon realized that this process was paying off because of the best ideas had come from the partnerships exterior the company. Lafley made it our goal to come through 50 percent of our innovations outside the company. The strategy wasnt to replace the capabilities of our 7,500 researchers and support staff, bu t to better leverage them. one-half of our new products, Lafley said, would come from our own labs, and half would come through them (Connect and Develop Inside Procter & Gambles New specimen for Innovation 2006). With this new change in obtaining ideas, it was important that the culture of the company changed as well.As Best Snacks is looking to make changes to product line, the company could benefit from creating partnerships with universities and even single(a)s looking to sell product ideas. Procter & Gamble has performd a website in which individuals can log in and provide new ideas. Best Snacks could add a link to the company website that could serve the same purpose. The link on the website could be a cost-effective course to begin to obtain new ideas. If the website generates valuable suggestions, then the outreach program can be expanded as-needed.The solution of a culture change and using an out reach program is the best solution for Best Snacks as it will lead to cont inued growth and development for the company. Evaluate the Alternatives Best Snack has attempt to use incremental innovation without much success and the CEO see this and is aware of the need for stand innovation and increased creativity. She readyd to make Best Snacks the first consumer snacks company to make radical innovation and creativity a vital part of the organizations culture (Best Snacks, 2009, p 1).The company will need to embrace the need for a culture change and work toward more products that will reach the target customers. Innovation and creativity is exactly what Best Snacks needs to regain the top position in the snack industry. The company will need to educate the employees and train them to think creativity and identify innovative thoughts. This can be accomplished by the management team identifying the behaviors of other creative and innovative companies. one time these behaviors are identified, the beside step is to incorporate these behaviors in the daily routines.These steps set the ground work to empower the employees to introduce new products. Narrowed List of Alternatives When looking at the list of preferences presented in elude 3, the best choice solution is to look at gaining outside partnerships to assist the R team in providing new ideas. Before this solution can work the culture will need to shift to encourage creativity and innovation from all employees. The employees need to understand that the external ideas are not to replace the essential ones but to enhance the brainstorming sessions. The next best solution would be to create a learning organization.All of these steps are necessary as Best Snacks focuses on shift to a company known for innovation and creativity. Identify and Assess Risks Best Snacks needs to understand that each solution carries a different set of take chancess. Its important these risks are taken into consideration before any decision is made. The current risk that needs to mitigate is the decli ning sales, declining market share and declining stock prices. mesa 4 provides the risk and consequences of the each of the proposed solutions and most important it provides ways to lower the risk of each solution.The management team will need to have solid techniques in place to help the employees more toward the new organisational goals. commit the Decision When evaluating all of the solutions provided, Best Snack would benefit from all of the solutions in some manner. By developing the partnerships with local colleges, shifting the culture to foster innovation and creativity by implementing the behaviors of that lead to creativity and innovation will help to transform ideas to new product lines. The first step is to contact the local colleges to create internships program.This program will consistently provide the R department access to new ideas. The R team can take the ideas and brainstorm how to implement the ideas. The downside of this solution is that the R department may n ot take the ideas seriously and not focus enough attention to the development because of resentment. The snatch and third alternative is change the culture to foster creativity and innovation by identifying the behaviors of other creative and innovative companies. These two alternatives are interrelated as before one can occur the other needs to occur.The shift of culture will be hard from several of the employees because of resistance to change. The management team will need to provide change management training to employees because the future of the Best Snack is full of consistent change. The final alternative is to create a learning organization. As Best Snack is making the other adjustments to the business model, the company will have no other choice but to implement organisational learning. The benefit to this alternative is that the company will be consistently looking for new ideas and products that new learning will be required of each employee.As the employees learn and s hare new skills the company continues to learn and grow and in turn the product line will continually evolve to meet the demands of the customers. Develop and Implement the Solution Sabrina McKay the Vice President of Organizational Development has a full slate to ensure that all of the pieces are in place. Sabrinas first action item is to identify the leadership behaviors are required to lead the company. These behaviors will be identified within two months.Once the behaviors have been outlined, over the next triad months the review of the current management process will be evaluated. During this evaluation, the necessary changes will be outlined. During these evaluations, the management team will be review all polices and procedures to benchmark against the new set of behaviors and processes. The management team will have two months to complete this evaluation. Once the changes have been outlined, a new training program will be created by Sabrina and this should take approximatel y nine months to create and provide the training to all associates.While the training is macrocosm conducted Sabrina will to a fault be works on the creativity and innovation plan. This plan will include the partnerships with local colleges. Sabrina will have eight months to create and identify the best college to use for the program. Once the partnerships and training is complete the management team can continue to outline the strategies for livelihood the employees in all of the new endeavors. The support for the employees is vital to the livelong plans success. The project will be reviewed any six months to ensure adequately progress.Evaluate the Results The focus for Best Snack is to become the first company in the snack industry actively using radical innovation in the organizational culture. The plan that was outlined in Table 6 and Table 7 has the project completed within the next 12 months. The changes that will be made during this time will need to be consistently rein forced by management. It is also very important that management support the employees as training and change is provided. This is the time for management to increase the trust factor between management and employees.As the trust increases, creativity will also increase. The employees surveys will be used to measure how well the management team is nurturing the increased creativity and innovation. Once partnership program is in place, Best Snacks will have consistent flow of ideas for the R team to brainstorm and transform into new products. As the R team is brainstorming both inherent and external ideas this lead to additional ideas. Within a year, the R team will be able to provide more marketing ideas and products in a more efficient manner.Best snacks will a 30% increase in new products in one-year. The increase in products will start to increase company sales, market share and stock price within the year. With the consistent new ideas, increased creative and innovative thinking , Best Snack will see consistent growth over the next few years. Conclusion Best Snack has become very dependent on incremental innovation and the low risk factors that when change is urgently needed it is hard to stray from it. Best Snack is trying to become a leader in the industry but is stuck therefore the need to shift to radical innovation. The second level at which systems interact with learning is through their own improvement and the improvement of organizational processes. During the functioning of a particular project, there is learning about the process itself that is captured. In other words, there is learning not only about the particular innovation, but also about how the company can improve its innovation processes (Davila, Epstein, & Shelton, 2006, p 218). For Best Snacks to maintain the new competitive run into it is important to continue to foster the communication as well as the concepts of creativity and innovation.Best Snacks is now in a position to use the knowledge of the past to create a better future for the employees, customers and shareholders. References Davila, T. , Epstein, M. , & Shelton, R. , 2006. Making Innovation get going How to Manage It, Measure It, and Profit from It, 1e. Jones, Gareth R. , 2004. Organizational Theory, Design, and Change, 1eChapter 12 Decision Making, culture, Knowledge trouble, and Information applied science. P&Gs New Innovation Model 2006 retrieved April 10, 2010 from http//hbswk. hbs. edu/archive/5258. html University of Phoenix, (2009).Best Snacks Scenario Inc. Retrieved March 21, 2010 from University of Phoenix option Center. Table 1 Issues and Opportunities Identification Issue Opportunities Reference to Specific Course Concept Business Model Change to drive The CEO Elizabeth recognizes the companys need to makeDavila. , Epstein. , & Shelton innovation in the undermentioned areas some innovated changes.The changes to the business 2006, p. 32 Value Proposition model will help Best Sn ack Foods become more Supply Chain competitive. The first change will be to look at the Target customer value of the items for sale and make the necessary adjustments to provide more value to the consumers. The next step is to look at the supply chain and make the necessary adjustment. The changes should provide product to Best Snacks at a quick and lower price so that cost savings can be passed on to the customer as well as increased margin for the company. The final step is to determine the target customer for the new product or the enhanced product. Best Snack foods to look at what areas that they have no presence and what areas they need to increase product presence.This will determine which customers they are not reaching and then can determine value of reaching out to a new demographic. Technology Change to drive innovation The CEO Elizabeth recognizes the companys need to makeDavila. , Epstein. , & Shelton in the interest ways so me innovated changes. According to the survey the 2006, p. 5 Product and service offerings associates believe that management does not quick Process technologies decision regarding new products. The company has Enabling technologies introduced only five new products in three years. The company needs to determine what products they want to improve on or, which new items to produce.This new products could also require some changes in the technologies. The company has just implemented an automotive packing system and will need to find other technologies that will help decrease cost associated with production.The nest step will be for Best Snack food to look communication between vendors. The close relationship can also help to reduce cost. Organizational The executive team should begin to outline the learningJones 2004, p. 376 learning The process for the individual through the University.Once the through which managers learning continues with the i ndividual, the new seek to improve knowledge will begin to have an impact on the group and organization members when the group is learning the whole organization is capacity to understand learning.Best Snack needs to outline training classes and manage the organization for all levels of the company. As the company and its environment continues to learn the groups and individuals will so that they begin to look deeper into process to determine ways to can make decisions streamline and reduce cost.This is creating an with continual organizational environment that fosters creativity. This will so help effectiveness. The hobby are to decrease the fear of taking risk within the company. types of organizational learning Exploration Exploitation Organizational decision making is the This is what the executive team is currently operative Jones 2004, p. 368 process of responding to a problem by on.The CEO has outlined the problem, which is the search ing for and selecting a solutioncompany is not as competitive and innovated as the or course of action that will create competition. As a result of these issues the company value for is beginning to suffer financially. The executive team organizational stakeholders. is working to find the proper solution that will This type of decision model has five provide increased profits and margins for Best Snacks. different models Rational Model Carnegie Model Incrementalist Model Unstructured Model food waste Can Model Decision making drives the operation of an organization.At the core of every organization is a set of decision-making rules and routines that bring stability and allow the organization to reproduce its structure, activities, and core competences over time (Jones, 2004, p. 375) Learning in a innovative organization Sabrina will be able to provide this characteristic to Davila. , Epstein. & Shelton has the following character istics Best Snack foods once she is has completed her new 2006, p. 212 Process learning is linked to assignment. The first step that she has completed of strategy the employee survey is an excellent start to determine Systematic approach to complex the current state versus the new look of the company. organizational dynamics She is also looking at the values and the direction of Shared vision the company.Both of these will more than likely be Flexibility and agility updated to take a hop the new strategy. Once the new Timely anticipation of challenges and strategy is determined the company will be working threats toward a common goal and will be able to foster a collaborative and challenging creative environment. The company currently has a Best environment. Snack University for the students but the courses are not mandatory.The company should look at requiring so many hours a year so that each employee can continue to improve upon there skills. Table 2 Stakeholder Perspectives and Ethical Dilemmas Stakeholder Perspectives and Ethical Dilemmas Stakeholder crowds with Competing Values The Interests, Rights, and The Ethical Dilemma Based on the Competing List Group X Values of Each Group Values versus Group Y decision maker Management vs. Employees Fairness, accountability and social righteousness The employees completed a survey and it is up The interest of employees revolves around Best to the Management team to make the right Snacks ability to provide affair security, market sharedecision with the answers. It is important the security and on the duty training to improve job management use the information to provide the skills.The Executive management has the necessary program to the employees and support responsibility to implement the organizational growth and development. changes in order to maintain competitive. Executive Management vs. Shareholders Increased return on investment, The mai n interest is the history of innovation, Loyalty, respect, responsibility and reputation of market shares, stock performance, operating company. profit, return on investment, and profitability.The shareholders are fearful about their investments not increasing and the shareholders want to know that the capitol is being managed properly. If the capitol is being managed properly then there should be a return on their capitol. Executive Management vs. Customers Customer is interested in cost and quality. The CEO Elizabeth Fairchild has meeting with The customer is also wanting accountability and customers to converse about values and how they honestly from the executive team. compare to the competition. The customers are expecting that the company to take their answers and work to make the necessary changes. Table 3 Analysis of Alternative Solutions pic Table 4 Risk Assessment and extenuation Risk Assessment and Mitigation Alternative Ris ks and Probability Consequence and Severity Mitigation Techniques and Strategies Identify and individual and Ineffective due(p) to lack of According to the survey results, Management team will communicate organizational behaviors that participation and rejection by the employees do not believe that how creativity and innovation will foster creativity and employees high improved innovation and creativityassist the company to reach the new innovation there is littler or no growth low is achievable high goals Inadequate management of strategies go away not have immediate impact on structures, or cultures low product improvements, finance or The management team will also need reputation-medium to understand all of the dynamics that affect growth. constrain organizational learning Employees are hesitant to follow the Increase turnover as employees The CEO and organizational learning system- high will not make necessary changes management team will need to medium define and communicate the organizational learning process. Adapt a culture that focuses on excogitation of goals for employees to haveWill not address all of the The management team will focus on creativity and innovation continuous learning medium important issues. high creativity when outlining the new The major issues will still need vision of the company to be addressed Create partnerships with Current employees will resent the ideasThis will generate new ideas that The management team must colleges to generate new and from the outside -high can be implemented by the current communicate the program and foster creative ideas. R&D team with the necessary the culture to accept the ideas as modifications to fit the needs of if they were generated from the the company. Low inside. Table 5 Pros and Cons of Alternative Solutions Alternative Pros Cons Create organizational learning All departments will be on the same track The training can be cost ly and be hard for some toward the new goals. employees to make changes Adapt culture that focuses on creativity and Company will operate more efficiently due to The current culture may be too strong to allow innovation all of the new changes in operating models and the shift in focus and implement the new ideas technology and concepts Identify individual and organizational Increased competences for employees that can Products are not improved behaviors that foster creativity and innovationimprove product lines Products may no longer meet the needs of the and implement the necessary changes customer Create relationships with colleges to generate New ideas that are not bound by boundaries fromCurrent team members cleverness feel threaten by new ideas the culture of the company ideas The customer is provide suggestions to improve Students that create ideas may not be involved value or products in whole process. Ideas that are generated can be modifie d by the R&D team to fit the business model Table 6 Optimal Solution Implementation Plan Action Item Deliverable Timeline Who is Responsible end for new employee training 9 months Sabrina McKay, VP of Organizational Development Organizational strategies for supporting the 12 months (continual) Executive Management Team employees Creation of Creativity and Innovation Plan 8 months Sabrina McKay Review of all policies and procedures 2 months Executive Management Team Identify leadership behaviors 2 months Sabrina McKay Identify management process 3 months Sabrina McKay Table 7 Evaluation of Results End-State Goals Metrics Target Best Snacks will be the first snack company to Innovation and creativity will become a With in a year, radical innovation will be implement radical innovation and creativity asintegral part of the companies ongoing support regularly. part of the companies organizational culture processed Best Snacks encourage creative thinking on all Best Snack will now be known as a cutting edge All employees will be trained on creativity and levels by using new skills innovation organization innovation skills within one year. The development of new products will be more With in a year, Best Snacks will see an The will be a 30% increase in new products innovative resulting in an increase in sales, increase in development of new products as a within one year. market share and stock prices. result of new ideas from both internal and external sources The executive management team will create an The results of the assessment show that Full employee booking with in 4 months. assessment to increase creativity and management is following the new organizational innovation throughout the company plans for the company. Best Snacks will become number one again and Best Snacks leads the industry with creative Within one year, Best Snacks will have will remain competitive due to organizational and innovation products and will increase increased profit margins and increased changes revenue and operating incomes creativity.

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